Event/ Sponsorship

The 88th Geneva International Motor Show

  • Auto Show Details
  • Exhibition


Eco-friendly tyres through advanced tyre technology.

ECOPIA with ologic
ECOPIA with ologic

With ologic technology, tyre width is minimized to lower aerodynamic resistance and the diameter is increased to reduce rolling resistance.Ologic improves fuel efficiency of cars, which in turn lessens CO2 emissions, contributing to sustainable mobility.
At the same time, Bridgestone's technological competence has also led to the evolution of materials, tyre structures, and tread patterns to boost braking performance for improved safety.

Bochum University's solar car that placed 2nd place in the 2017 Bridgestone World Solar ChallengeBochum University's solar car that placed 2nd place in the 2017 Bridgestone World Solar Challenge
Bochum University's solar car that placed 2nd place in the 2017 Bridgestone World Solar Challenge

The Bridgestone World Solar Challenge is a biannual international solar car competition, crossing 3,000 km across the Australian continent. Bridgestone has been a proud title sponsor since 2013, and also provides ecological and safe technologies to the teams, supporting the challenges of the young engineers and their technological innovations.

<Solar Car Display>
Car Name: thyssenkrupp blue.cruiser
Team: HS Bochum SolarCar-Team (Germany)
Result: 2nd place, 2017 Bridgestone World Solar Challenge
Class: Cruiser Class

Bringing the assurance of Run Flat Technology to more cars.


Tyres with Run Flat Technology allow vehicles to continue driving safely after a puncture — even if air pressure is lost — as the reinforced sidewall construction supports the vehicle’s weight for a certain distance. Bridgestone’s DriveGuard tyres can be fitted on any type of wheel, bringing the security and control of Run Flat Technology to almost all passenger cars equipped with TPMS.

Foreseeing a world free of tyre punctures.

Air Free Concept TireAir Free Concept Tire
Air Free Concept Tire

With a unique structure of spokes extending along the inner sides of the tyres, Bridgestone’s Air Free Concept Technology means tyres do not need to be inflated to support the vehicle’s weight. Recyclable resin and rubber are used, ensuring efficient use of resources. As the need for daily maintenance is eliminated, Bridgestone aims to apply this technology to various forms of personal mobility, including bicycles.

Ultimate driving sensation for high performance cars.


For driving enthusiasts who relentlessly pursue top technology, Bridgestone developed POTENZA for peerless performance. The S007 delivers the very highest levels of steering response and precision, stability and cornering grip. Incorporating advanced technologies formulated on the circuit, this maximum performance tyre is the undeniable choice for ultra-performance cars worldwide.

The premium car tyre for dynamic touring.

Firestone Replacement tires
(Also exhibiting LEXUS LC500 equipped with TURANZA T005)

TURANZA, Bridgestone’s dynamic touring tyre, has the sophisticated balance of comfort, assurance and driving performance premium car drivers desire.
This innovative tyre was developed working closely with global car manufacturers.
In addition to exquisite comfort at high speed over long distances, TURANZA delivers excellent wet-road performance, contributes to fuel efficiency, and offers long-life wear.

Premium SUV tyre with outstanding performance off-road and on.


Designed exclusively for use on SUVs, DUELER delivers high-quality driving performance on all surfaces. From rugged mountain trails to fast-moving highways, DUELER will deliver. Featuring Bridgestone's leading-edge technologies for traction performance, assurance and comfort, this tough all-terrain tyre is chosen around the world for optimising the pleasure of driving premium SUVs and CUVs.

Superior winter tyres for secure driving on any surface.


High-performance BLIZZAK tyres are developed and adapted to each region based on a detailed understanding of the different winter road conditions drivers face around the world. Featuring tread rubber, BLIZZAK maintains flexibility in low temperatures and provides strong resistance against deterioration over seasons.
This long lasting, low-noise tyre with enhanced braking performance is chosen around the world.