Bridgestone has exhibited in 86th Geneva International Motor Show.
Location: Palexpo / Geneva
Date: March 3, 2016 - March 13, 2016
Geneva motor show is one of the 5 largest motor shows in aligned with Detroit, Frankfurt, Paris and Tokyo. It will be exhibited at “Palexpo” adjacent with Geneva International Airport.
2016 Geneva motor show was exhibited continuing the concept of "Innovative World “ Comfortable, hospitality zone" strengthening environmental innvovation and premium element to the booth.
Introduced premium category product brand "POTENZA" and "TURANZA" together with "ECOPIA with ologic" technology that is superior in low-fuel consumption and safety and "AirFree Concept tire" which will not need to fill air.
Bridgestone is sponsoring World Car Of The Year (WCOTY)* since 2010. The nominees in 5 categories were announced at Bridgestone's booth in Geneva International Motor Show on March 1, 2016.
*Detail of WCOTY
Established in 2004. 74 distinguished international journalists from 23 countries evaluate and vote on new cars launched in that year in at least five countries on at least two continents. The World Car Awards has been the world's No 1 car awards program for three straight years in terms of media reach.
There are 5 categories: "World car of the Year", "World Performance Car", "World Green Car", "World Car Design of the Year", "World Luxury Car". Each year at the New York International Auto Show, WCA presents trophies to the winners in five categories.