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Mission

As a global leader, seeking to build a truly global company, Bridgestone touches a diverse array of communities across the world. By enhancing how people live, learn and work, the company strives to have a positive impact on the communities in which it operates at the global and local levels.

Acting on these commitments and working with our various partners, we will help build safer, healthier communities and make education more accessible and inclusive. We will build on our strengths and competencies to serve communities today and in future generations.

Employ our strengths to support our communities and enhance the way people live, learn and work

We, the Bridgestone Group, are committed to utilizing our strengths and competencies to address health, safety and education issues in our communities.

  • Contributing to a safer society
    Building safer communities through services, products, and company and individual initiatives.
  • Accessible and inclusive education
    Expanding education and training opportunities in order to develop job and life skills.
  • Promoting healthier communities
    Promoting access to the resources people need to lead healthier lives.

The Value Generated by the Bridgestone Group

The Bridgestone Group conducts business in more 150 countries throughout the world. From the company’s beginnings in the 1930s, founder, Shojiro Ishibashi, believed that a business which contributes to society would do well by doing good. Today, this is more important than ever, with mounting social and environmental challenges threatening the planet and the quality of life of all people living on it.

Now, as a global leader, Bridgestone is committed to serving society by improving access to smart, safe transportation, building healthy, resilient communities, and balancing business operations with environmental stewardship.

Looking forward, Bridgestone remains committed to driving innovation around Mobility, People and the Environment – so that it can continue to serve society with superior quality for generations to come.

Social Issues-Case 1 Build resilient infrastructure, promote sustainable industrialization and foster innovation

The value provided by Bridgestone-Improvement in the prevention for local safety and disaster prevention

When a natural disaster occurs, it is important that shelters that victims use are functional to save many lives. We at the Bridgestone Group contribute to the strengthening of disaster prevention of local areas by providing Seismic Isolation Bearing that prevent buildings from collapsing in case of earthquake.

Moreover, the Group establishes disaster prevention functions in some local areas, which are usually seen only in hub areas in order to improve the level of natural disaster prevention for the whole local areas.

The Bridgestone Group supports local areas to improve the ability of responding to safeness and safety of local areas, disaster prevention and the reduction of the number of local areas by providing its technologies, products and infrastructure for disaster prevention.

Seismic Isolation Bearing [Protection for life and assets from earthquakes] Contributing to a safer society

Leveraging technology which is core to our tire production, Bridgestone has developed high-quality, highly-functioning seismic isolation bearings. These bearings help prevent buildings from collapsing and sustaining significant damage from earthquakes. This technology has allowed Bridgestone to contribute to the safety and reliability in people’s everyday lives, as well as greater economic certainty in local communities.

Disaster Control Center [Prevention of local areas from typhoons and cyclones] Contributing to a safer society

Bridgestone Americas, Inc. owns and operates a weather center in one of its tire manufacturing facilities in the state of Tennessee, USA. The center includes weather spotter cameras, a local weather scanner, and current weather radar, giving the ability to predict weather patterns. This facility can alert surrounding areas when inclement weather is imminent or occurring in the area.

Social Issues-Case 2 Ensure inclusive and quality education for all

The value provided by Bridgestone-We support education for the next generation

Education can bring solutions for various social issues including the improvement of income gaps, poverty, health issues, etc. We at the Bridgestone Group promote activities that provide educational opportunities to underdeveloped areas of the world, including free vocational training relevant to electronics engineering and machine engineering, as well as language lessons and lectures on management skills.

We are committed to using our resources and capabilities to address health, safety and education issues in our communities. We are focused on helping to make society safer, making education more accessible and inclusive, and promoting healthier communities.

Vocational Training Facility (Staff development by providing educational opportunities) Accessible and inclusive education Promoting healthier communities

Number of graduates(1984-2016)713 people 54% joined the Bridgestone Group, 46% other companies

P.T. Bridgestone Tire Indonesia operates a vocational training facility in Indonesia. The facility offers a fair opportunity of learning as the facility fees and living costs are free for two years. Those, who have graduated from the facility, now work for companies in Indonesia including a local Bridgestone office.

Training programs (Provision of educational programs that meet an individual’s demand) Accessible and inclusive education Promoting healthier communities

In Spain, Bridgestone Hispania S.A. provides a machine engineering training for young people with intellectual disabilities. The 400-hour program has been designed to correlate with the intellectual level of each participant.

Other examples

Brake and Tire Watch (South Africa) Contributing to a safer society

In association with FleetWatch magazine and other industry partners, Bridgestone South Africa (Pty) Ltd. has participated in Brake and Tire Watch, a program aimed at empowering traffic officials to identify unroadworthy vehicles on the roads, as well as to increase transport operator awareness of efficient braking and tire checking. Traffic authorities are trained on the importance of safe tires, tire faults, functional brakes and other visual safety components. Trucks or buses found to be unroadworthy are then removed from the road and issued discontinuation notices. So far, the program has trained more than 1,200 traffic officials cials and inspected more than 400 vehicles, of which 60% were not in roadworthy condition. Through these activities, Bridgestone contributes to a safer society.

Bridgestone Children’s Eco-Art Contest (Japan) Accessible and inclusive education

Each year, the Bridgestone Corporation, along with Bridgestone Cycle Co., Ltd. and Bridgestone Sports Co., Ltd., holds the Bridgestone Children’s Eco-Art Contest. This contest, which began with the desire to preserve our precious natural environment for the children of the future, emphasizes an appreciation for nature as seen through children’s drawings.

Going forward, the Bridgestone Group will continue to support the education of the next generation through these and other activities.

Tire Collection and the Fight Against Dengue (Costa Rica) Promoting healthier communities

Dengue virus is a serious health problem in Costa Rica and other tropical locations. Worn stockpiled tires can encourage mosquito breeding which can increase health problems in the population. Bridgestone de Costa Rica (BSCR) has worked with the Ministry of Health of Costa Rica on monthly tire collection campaigns for proper waste treatment through co-processing. In 2015, 2,000 tires were collected and properly disposed of as part of the program. Bridgestone believes these activities are crucial for promoting healthier communities.

Initiatives to Improve Healthcare Services (Spain) Promoting healthier communities

Since 1970, company doctors and employees at the Bilbao Plant have been contributing to local communities through healthcare service initiatives. These include blood donations, training and conferences on occupational medicine and ultrasonography, medical equipment and medicine donations, and Christmas parties for hospitalized children. Recently the plant installed defibrillators (AED) and trained employees how to use. In addition, the plant introduced availability of installed AED to local community by mobile application.

Employees working at the plant also benefit from health services such as echography and other medical examinations, preventive health campaigns (targeting cancer, hypertension, obesity, tetanus, and etc.), ergonomics programs, and psychosocial support. The Bilbao Plant is recognized as the first company in the Basque region to sign a collective health policy. Through these and other activities, Bridgestone supports the healthy life of regional communities.

For more information, please visit our website:
http://www.bridgestone.com/responsibilities/corporate_citizenship/