Our Way to Serve

VISION

Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.

PRIORITY AREAS

  • Mobility
  • People
  • Environment

Mobility

To accelerate sustainable mobility innovations through advanced technologies and solutions.

CAIS

Smart mobility

Innovating for modern mobility challenges

In a more connected world, safe and secure transportation is at the core of how we live, work and play.

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Innovating for modern mobility challenges

For example, at night, when you have poor visibility, getting detailed information on road conditions would be helpful for your safe driving.
The Bridgestone Group's "CAIS™ (Contact Area Information Sensing *)" is a technology to classify road conditions in real time into seven different types, dry, semi-dry, wet, slush, fresh snow, compacted snow, and ice, by using sensors attached to tires.

* "CAIS" is a registered trademark of Bridgestone Corporation.

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Run-Flat Tire

Safe transportation

BRIDGESTONE TIRE CAN IMPROVE QUALITY OF LIFE

Bridgestone's run-flat technology uses the tires' reinforced sidewalls to support a vehicle's weight even after a puncture.

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BRIDGESTONE TIRE CAN IMPROVE QUALITY OF LIFE

The Bridgestone Group run-flat tires give drivers peace of mind. Unlike conventional tires which need to be changed or repaired immediately after a puncture, run-flat tires can safely drive on for up to 50 miles (80 kilometers) at 50 mph (80 km/h). *
*Drivable distance under conditions based on ISO technical standard or specific vehicle tests.

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People

Employ our strengths to support our communities and enhance the way people live, learn and work.

Brake and Tire Watch

Contributing to a safer society

Keeping Roads Safe in South Africa

Bridgestone South Africa is part of a project that aims to empower traffic officials to identify unroadworthy vehicles on our roads.

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Keeping Roads Safe in South Africa

In association with FleetWatch magazine and other industry partners, Bridgestone South Africa (Pty) Ltd. has participated in Brake and Tire Watch, a program aimed at empowering traffic officials to identify unroadworthy vehicles on the roads, as well as to increase transport operator awareness of efficient braking and tire checking. Traffic authorities are trained on the importance of safe tires, tire faults, functional brakes and other visual safety components.

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Free Vocational Education Support

Accessible and inclusive education

Expanding opportunities through education

To develop job skills and help expand opportunities, P.T. Bridgestone Tire Indonesia (BSIN) operates a free industrial training and education school.

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Expanding opportunities through education

P.T. Bridgestone Tire Indonesia (BSIN) provides free- industrial training and education to high school graduates of the Loka Latihan Kerja P.T. Bridgestone Tire Indonesia (LLK-BS) school. LLK-BS was established in 1982 for the purpose of producing a skillful and reliable workforce to support Indonesian industry.

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Environment

To help ensure a healthy environment for current
and future generations

Disease Diagnosis of “Rubber Tree”

In harmony with nature

Protecting biodiversity through early diagnosis

Latex extracted from the para rubber tree is a major source of natural rubber, which is the primary material in tires, but the damage caused by the white root rot disease is becoming severe.

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Protecting biodiversity through early diagnosis

By advancing the DNA-based pathogen detection technology, the Bridgestone Group developed a groundbreaking technique to detect white root rot disease easily, quickly and accurately. As this kit allows simple visual inspection of the presence/absence of the pathogen without special equipment, early detection and prevention of the spread of the disease is expected.

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ologic

Reduce CO2 emissions

Improving fuel efficiency with new tire technology

Regarding a tire's lifecycle, Bridgestone estimates that about 90% of CO2 emissions related to a tire are generated by its use on a vehicle. To help drivers reduce CO2 emissions, we enhance development of tires with improved rolling efficiency to reduce fuel use.

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Improving fuel efficiency with new tire technology

Rolling resistance of tires and aero-dynamic resistance work against a vehicle in motion. Reducing resistance will allow a vehicle to move with less energy, thus improving fuel efficiency.

"ologic" technology capitalises on the synergies of a large diameter coupled with a narrow tread design. The result is a tyre that delivers significant improvements in aerodynamics and rolling resistance, while still offering outstanding grip in wet weather conditions.

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MANAGEMENT FUNDAMENTALS

Committed to operating with integrity, transparency and ethics while delivering the highest quality products and services.

  • COMPLIANCE,
    FAIR COMPETITION

    We build trust with all stakeholders by ensuring that ethical decision-making guides responsible business practices across our operations.

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  • BUSINESS CONTINUITY (BCP),
    RISK MANAGEMENT

    We anticipate, prevent, and mitigate risks, but when crises arise, we protect our people, property, and profits.

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  • HUman rights,
    labor practices

    We will foster an inclusive culture in which all Bridgestone entities and locations adopt and apply ethical labor practices, build trust with our teammates, and model our respect for diversity and for fundamental human rights.

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  • SAFETY,
    INDUSTRIAL HYGIENE

    At Bridgestone, we make safety a business value.

    Creating a safe working place for all is everyone's responsibility.

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  • PROCUREMENT

    We are committed to creating value and continually working toward a sustainable society to realize long-term environmental, social, and economic benefits by incorporating the following into our entire supply chain: 1. Transparency 2. Compliance 3. QCD & Innovation 4. Sustainable Procurement Practices

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  • QUALITY AND
    CUSTOMER VALUE

    To create a global framework in collaboration with all related Bridgestone entities and stakeholders to proactively identify, prioritize and address customer quality issues in keeping with the intentions of our founder to: "Serve Society with Superior Quality".

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