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The Bridgestone Group has announced the goal of reducing tire rolling resistance coefficients by 25%, compared to a 2005 baseline, by 2020, in order to promote a low-carbon society, a key step towards developing a sustainable society. We are working to achieve this goal, including by expanding our line of fuel-efficient tires such as the ECOPIA EP100S. In 2010, we succeeded in reducing rolling resistance coefficients by 3.4%,* compared to a 2005 baseline.

* Based on the weighted average of passenger car, truck and bus tires sold during the year.

Bridgestone Group's CO₂ Reduction Goals

Rolling resistance coefficient

Actual calculation

Bridgestone Group's CO₂ Emission Report Independent Review

Bridgestone is also working to expand our products and services that help reduce its environmental impact, including expanding the retread tire solutions business in the global market, launching the AeroBee brand of electronic paper products and expanding associated manufacturing lines, and launching COOLSAFE, a heat-shielding film for architectural glass. By offering these products and services, we are working with customers to achieve a society founded on ecological conservation, resource conservation and reducing carbon emissions to build a sustainable society described in our Environmental Mission Statement.

- To improve tire rolling efficiency by 25%, compared to a 2005 baseline, by 2020
- To expand the retread land solutions business to utilize resources more effectively and reduce carbon emissions
- To develop resource-saving technologies to use resources more effectively and reduce carbon emissions
- To develop new raw materials and compound materials help achieve sustainability
- To expand the range of environmental products offered under our diversified products business


Announcing targets for reducing CO₂ emissions and launching a carbon (CO₂ emissions) management initiative Starting to provide information about fuel-efficient tire grading based on a new labeling system in Japan Launching the ECOPIA EP100A fuel-efficient tire in China and other Asian markets Expanding retread tire manufacturing and sales facilities in Asia and the East Launching the AeroBee brand of electronic paper information terminals with dramatically reduced power consumption Developing COOLSAFE, a heat-shielding film for architectural glass with excellent heat-shielding performance Announcing The Bridgestone Approach toward Biological Diversity	Beginning to announce progress in improving tire rolling efficiency Intensifying development of fuel-efficient tires and expanding the business globally Expanding the retread and solutions business globally Announcing The Bridgestone Approach to Resource Conservation Increasing production Capacity of Adhesive Film for Solar Modules in Japan and beginning production in Europe

Announcing targets for reducing CO₂ emissions and launching a carbon (CO₂ emissions) management initiative
Starting to provide information about fuel-efficient tire grading based on a new labeling system in Japan
Launching the ECOPIA EP100A fuel-efficient tire in China and other Asian markets
Expanding retread tire manufacturing and sales facilities in Asia and the East
Launching the AeroBee brand of electronic paper information terminals with dramatically reduced power consumption
Developing COOLSAFE, a heat-shielding film for architectural glass with excellent heat-shielding performance
Announcing The Bridgestone Approach toward Biological Diversity

Beginning to announce progress in improving tire rolling efficiency
Intensifying development of fuel-efficient tires and expanding the business globally
Expanding the retread and solutions business globally
Announcing The Bridgestone Approach to Resource Conservation
Increasing production Capacity of Adhesive Film for Solar Modules in Japan and beginning production in Europe