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- Community Activities (eco-Project)
The Bridgestone Group aims to foster environmental awareness in children, the leaders of tomorrow, and encourages people to recognize the importance of nature. To achieve this, we promote various efforts which can contribute to environment through social activities, named “eco-Project”.
We are focusing on the following 4 areas.
- Prevention of global warming:
- Contributing to a reduction in CO2 emissions, which is regarded as one of the most serious causes of global warming
- Biodiversity protection:
- Contributing to preserving and recovering nature to protect the original ecosystem unique to each area
- Educating the next generation:
- Promoting understanding of environment for communities, especially among children
- Moving towards a recycling-oriented society:
- Create a sustainable society through resource saving, energy saving and 3R activities etc.
- To facilitate the implementation of community service activities that benefit the local environment, as well as a shared understanding of the issues at all Group companies and worksites
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Global projects
“MAKE CARS GREEN” is a global environmental campaign which was started by the FIA (Fédération Internationale de l’Automobile) in 2008. It has aimed to help reduce the impact of cars on the environment and help drivers think “green” before they drive. Bridgestone has continuously promoted this environmental initiative by communicating “10 points for greener monitoring” to motorists in each country since its start.
Activities in the world
Bridgestone work sites implement a range of “eco-Project” that reflect consideration for the distinctive characteristics of each local region.