CSR

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Initiatives Related to the 22 CSR Focus Points

The Bridgestone Group has identified 22 CSR focus points as a way to remain committed to our unwavering CSR activities throughout the Group.
Following the 22 CSR Focus Points, we engage in CSR activities in the context of PDCA ("plan," "do," "check," "act") process in order to achieve the objectives outlined in the Group's midterm management plan.

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Fundamental CSR activities

1. Securing stable profits as a business

Bridgestone's Vision
for the Future
To secure stable revenue and profits for the company to allow the ongoing development of its businesses while contributing to social and environmental sustainability

Ensuring a thorough understanding of and adherence to compliance

Bridgestone's Vision
for the Future
To build a foundation for relationships of trust with all stakeholders through better business practices, adhering to all laws and in-house rules, practicing proper business ethics and acting in accordance with company values and decision-making standards

Ensuring business continuity

Bridgestone's Vision
for the Future
To work first and foremost to prevent and avoid risks; when potential risks become adverse events, to limit damage, protect the safety and profits of stakeholders and minimize the impact on society

Communicating with stakeholders

Bridgestone's Vision
for the Future
To engage in open and honest communication with stakeholders and bring their input to bear on company activities

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CSR through business activities

Customers

Providing appealing, high-quality products and services
Bridgestone's Vision
for the Future
To provide products and services of outstanding quality in all areas of our business
Pursuing technological innovation to create new value
Bridgestone's Vision
for the Future
To respond to the issues society is facing through technological innovation and providing valuable products and services to society that customers can enjoy
7. Developing products and services based on customer's voice
Bridgestone's Vision
for the Future
To continuously assess whether the value we provide measures up to customer expectations through dialog with our customers and to apply those research findings to improve our products and services
Ensuring fair business practices and competition
Bridgestone's Vision
for the Future
To enforce standards throughout the Group to make certain that all applicable national laws and Group principles related to fair business practices and competition are observed based on an understanding of the Group's responsibilities as a corporate citizen

Suppliers

Following fair procurement practices
Bridgestone's Vision
for the Future
To build and maintain fair and equal relationships with suppliers
Enhancing CSR procurement
Bridgestone's Vision
for the Future
To strive to enhance our CSR activities throughout the supply chain, including suppliers

Shareholders

Returning profits by enhancing corporate value
Bridgestone's Vision
for the Future
To strive to improve future business performance and encourage business development based on an understanding that shareholder profits are a key priority
Disclosing information in a timely and appropriate manner
Bridgestone's Vision
for the Future
To communicate a synopsis of the Group's management and business activities, along with a fair evaluation of its value, through the timely and appropriate disclosure of information

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CSR through environmental activities

Contributing to the conservation of the environment through products and services

Bridgestone's Vision
for the Future
To work with customers to lower environmental impacts and to offer customers worldwide products and services that help existing in harmony with nature, valuing natural resources and reducing CO2 emissions

Contributing to the conservation of the environment throughout the supply chain (procurement, production, distribution, and sales)

Bridgestone's Vision
for the Future
To pursue business activities in a way that contributes to exist in harmony with nature, to value natural resources, and to reduce CO2 emissions throughout all aspects of the manufacturing process, including procurement, manufacturing, logistic and sales

Contributing to the environment through social activities

Bridgestone's Vision
for the Future
To contribute to exist in harmony with nature, to value natural resources, to reduce CO2 emissions and environmental education of the next generation through corporate citizenship activities

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CSR from a social standpoint

Employees

Pursuing employee motivation and pride
Bridgestone's Vision
for the Future
To foster a workplace environment in which employees feel motivated and take joy in their work
Enhancing workplace health and safety and employee health management
Bridgestone's Vision
for the Future
To maintain safe, accident-free workplaces, and to foster an environment in which employees can enhance their skills by promoting physical and mental health
Respecting diversity
Bridgestone's Vision
for the Future
To foster improved employee satisfaction by maintaining a diverse workplace environment
Respecting fundamental human rights, including the rights of children and others to be free from forced labor
Bridgestone's Vision
for the Future
To promote human rights, value diversity and treat every employee with dignity and respect

Society and communities

Developing social activities to build a sound and sustainable society
Bridgestone's Vision
for the Future
To contribute as a corporate citizen to the realization of better communities
Encouraging employees to do volunteer work in their communities
Bridgestone's Vision
for the Future
To encourage employees to volunteer in their local communities
Helping realize a safe society
Bridgestone's Vision
for the Future
To promote safe driving that is free of traffic accidents

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