Contributing to the environment through social activities | CSR

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CSR through environmental activities
Contributing to the environment through social activities

CSR through environmental activities

The eco-Project approach
W-BRIDGE Project

- To facilitate the implementation of community service activities that benefit the local environment, as well as a shared understanding of the issues at all Group companies and worksites


Pursuing activities in accordance with the eco-Project Guidelines, including Make Cars Green, which promotes environmentally friendly driving worldwide	Enhancing our pursuit of activities outlined in the Guidelines and programs designed to help address local environmental issues

The eco-Project approach

The Bridgestone Group is pursuing initiatives in the following four areas, which comprise the eco-Project (helping address environmental issues through social action):

- Preventing global warming
Contributing to a reduction in CO₂ emissions, which is regarded as one of the most serious causes of global warming

- Protecting Biodiversity
Contributing to preserving and recovering nature to protect the original ecosystems unique to each area

- Educating the next generation
Promoting environmental awareness in our communities, especially among the children

- Moving toward a recycling-oriented society
Creating a sustainable society through resource saving, energy saving, and 3R (reduce, reuse, and recycle) activities

Bridgestone Companies are engaged in local activities that are consistent with the eco-Project Guidelines, which encapsulate this approach.

TOPICS

The electric vehicle developed by the high-school group

Electric Car Project with high-school students

Engineers from Bridgestone Americas' Technical Center assisted a group of local high-school students working to develop an electric vehicle.

At the craft contest

Green Children Day

Employees of Bridgestone Diversified Products Poland held a series of environmental education activities including an environment-themed craft contest for children at its Green Children Day event in May.

Investigative research conducted as part of the investigator contest

Green Young Investigator Contest

Bridgestone Thailand held a contest in which children spent several months doing investigative research on environmental themes in their own local communities.

More information about the Bridgestone Group's corporate citizenship activities is available at the following links:

http://www.bridgestone.co.jp/csr/soc/index.html (Japanese)

http://www.bridgestone.com/responsibilities/index.html (English)

W-BRIDGE Project

W-BRIDGE membership

Bridgestone has been involved in W-BRIDGE (Waseda-Bridgestone Initiative for Development of Global Environment), a joint industry-academia project with Waseda University designed to contribute to environmental conservation. Since 2008, W-BRIDGE, which represents a new approach to environmental initiatives, brings together industry leaders, academia, environmental NGOs and consumers in the form of civic organizations to provide a framework in which partners can conduct research and other activities. In addition to disseminating information on its accomplishments to encourage participation, the project has facilitated dynamic environmental conservation activities through its role in Bridgestone's environmental management.

W-BRIDGE Research Presentations (Domain 1, biodiversity)

Each year, W-BRIDGE solicits ideas for environmental research topics in within four research domains categories which Bridgestone defined to be pursued by researchers at universities and other institutions along with environmental NGOs and civic groups. W-BRIDGE offers funding as well as advice and support for research and other activities to the institutions and groups chosen to conduct the research. During the program's second year (from July 2009 to June 2010), 12 research and activity programs were undertaken on, and two meetings were held for those involved to present the results of their activities in September and October (including registration as a partnership program of the COP10 Biodiversity Summit held in Nagoya). In addition to publishing a W-BRIDGE 2010 Activities Report, which providing provide an overview of the project's research and activity programs in order to introduce its accomplishments to as many stakeholders as possible, W-BRIDGE profiled it's activities at Eco-Products 2010.

Bridgestone also organized a W-BRIDGE Advisory Board in May 2010, to evaluate W-BRIDGE activities and discuss the program's direction. We invited outside experts to participate and received a range of views and advice from leading experts. A total of 18 research and activity programs, some of which were continued from the previous year, were selected for W-BRIDGE's third year, which began in July 2010, with a series of one-year research and other activities.

W-BRIDGE (2010 Activites Report) (Japanese)

Four research domains

Through the program's third year

Starting with the program's fourth year (July 2011)^*

*We plan to review the research domains in an effort to further enhance W-BRIDGE's research and activity programs.

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