MAKE CARS GREEN

MAKE CARS GREEN

About “MAKE CARS GREEN”

“MAKE CARS GREEN” is a global environmental campaign which was started by the FIA (Fédération Internationale de l’Automobile) in 2008. It has aimed to help reduce the impact of cars on the environment and help drivers think “green” before they drive. Bridgestone has continuously promoted this environmental initiative by communicating “10 points for greener monitoring” to motorists in each country since its start.

10 points for greener motoring

1 Buy Green
When Purchasing a Car you should always take into consideration environmental performance.
2 Plan your journey
A well-planned journey will allow you to get to your destination in the quickest and easiest way, saving on unnecessary fuel emissions.
3 Check tyre pressures frequently
A well-inflated tyre decreases the rolling resistance and thereby increases efficiency.
4 Reduce loads and avoid the need for roof racks
Extra weight increases the consumption of fuel as does increased air resistance.
5 Don't warm up your engine before starting off
Modern cars no longer need to be warmed up before starting off, only in extremely cold conditions.
6 Use air conditioning only when necessary
Avoid setting AC to low, as AC uses a lot of power from the car.
7 Accelerate gently and keep your speed constant
Gentle driving uses less fuel, is safer and will allow you and your passengers to reach your destination in more comfort.
8 Use engine braking
Using the natural braking power of engines saves on fuel economy.
9 Don't idle your engine
When you are not using the engine of the car it is still using fuel.
10 Offset your CO2 emissions
CO2 production as a result of transport is often unavoidable, if you do drive you can still contribute to CO2 reduction by offsetting emissions.
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Press Release

March 30, 2009
All Formula One drivers showed their support for MAKE CARS GREEN campaign
February 26, 2009
Green Lines to F1 Tires, Circles of Greener Motoring for the World
June 5, 2008
Bridgestone Announces Action Plan for the “MAKE CARS GREEN” Initiative
March 17, 2008
Bridgestone and FIA announce new global environmental initiative: “Make Cars Green”