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“MAKE CARS GREEN” is a global environmental campaign which was started by the FIA (Fédération Internationale de l’Automobile) in 2008. It has aimed to help reduce the impact of cars on the environment and help drivers think “green” before they drive. Bridgestone has continuously promoted this environmental initiative by communicating “10 points for greener monitoring” to motorists in each country since its start.
“THINK BEFORE YOU DRIVE” is a global road safety campaign which was started by FIA Foundation in 2005. We have communicated the four safety tasks that drivers should undertake before driving, including “check your tire condition,” to motorists in each country. Bridgestone has continuously promoted this initiative since its start.