Driving lessons focusing on safety have been held on test tracks since 2008, and in 2009 the program was expanded with an eco component. The lesson is held 1-2 times a year at the China Tire Proving Ground. Participants receive instruction for eco-driving, and when actually comparing eco-driving with ordinary driving, are surprised by how much eco-driving improves fuel efficiency.

The first Bridgestone Safety & Eco Festival was held in Beijing in June 2009, and after moving to Chengdu, Guangzhou, and Shenyang, the final event was held in Shanghai in July 2010. Held as a road show in the cities' commercial districts, Bridgestone's ideas regarding safety and the environment, including how they are incorporated in technologies, products, and social activities, are displayed.

Answering a call from the labor union, many employees participated in tree-planting activities in the Shanghai suburbs.

Various environmental activities are held at the Shenyang plant, including the collection of dry cell batteries, distribution of eco bags and pamphlets, and environmental pledges by every employee.

Beginning with the Think Before You Drive campaign launched in 2005, joint traffic safety activities with the China Automobile Association are held in China. Safe driving information is provided in a variety of formats, including PR and classes for elementary school children. Since 2007, the Family Channel has offered a free tire inspection service.

Around the time of the China National day, “Safe Driving Festivals” were held in cooperation with Dongfeng Nissan in five locations in Shanghai, and roughly 200,000 people attended. An awareness of safe driving was instilled through a variety of methods including displays of automobile safety-related parts, safe driving simulations, games, and a gallery of safety information.

The “Happy Tangram” Project is an education program to cultivate sentiments for rural elementary school children begun in 2009. With instruction given in classrooms outside the school, the program aims to instill the children with imagination, creativity, a sense of beauty, and happiness.

Since 2009 Bridgestone has had a simulated tire shop at the “Eight Town” project, a one-of-a-kind facility in Shanghai that gives children a workplace experience. By having children experience living and working in adult society, the project aims to make children feel the joy of working and experience the fun of studying, while also nurturing a sense of responsibility to society and family.

Bridgestone has cosponsored a women's volleyball team in Tianjin City since 2000, and with our and the local government's support the team has been extremely successful, winning the domestic league championship in seven of the past 10 years.

As a contribution to the local community, the gymnasium built at the Shenyang plant in October 2006 has been opened to the public. With a full range of equipment and a clean, bright atmosphere, the gymnasium is popular with a wide range of sports enthusiasts.

Bridgestone has made corporate contributions and solicited staff contributions, and sent them via the Red Cross Association of China, to the areas stricken by the 2008 winter storms, the May 2008 Sichuan earthquake, and the April 2010 Yushu earthquake.

Bridgestone has donated books to libraries in the community.

Cleanup activities around the plant are held every three months.

Every year, many employees actively participated in blood donation.

Cleanup activities have been held around the plant since 2009.

Employees participate in cleanup activities in the industrial park.

We participate in tree-planting activities sponsored by local governments. In 2007 trees were planted in the mountains near the company, and in 2009 and 2010 activities were carried out in Shenzhen (Guangdong Province).

Previously, all employees participated in local cleanup activities every other month, and now these activities are held every month.

In November 2010 employees visited with residents of a retirement home in Shenzhen, and gave presents of fruit, milk, candy, and other treats, as well as a song at the end of the visit.

Donations were sent to the areas stricken by the May 2008 Sichuan earthquake and the April 2010 Yushu earthquake.

As a contribution to the local community, cleanup activities have been held continuously since 2009 near the plant and at public facilities in the industrial park.

Contributions were solicited internally and donated to the areas stricken by the April 2010 Yushu earthquake. The donations collected were sent via the Shenzhen Red Cross Association.

A day has been designated for commuting on foot as a means of promoting employees' health and fostering environmental awareness for a low-carbon society.

Employees conducted cleanup activities in local mountain and coastal sightseeing areas.

Each year before the Lunar New Year, employees visit two local retirement homes and bring gifts of rice, cooking oil, and other daily necessities.

Employees continuously participate in blood donation.

Contributions were solicited internally and donated to the areas stricken by the April 2010 Yushu earthquake. The donations collected were sent via the Shenzhen Red Cross Association.

On Mar 14 2010,took part in tree planting activities organized by the local government, pruned the branches and removed the weeds on the mountain around the company.

Bridgestone Taiwan has conducted coastal cleanup activities every March since 1998. In 2010, more than 300 people participated despite a cold rain, earning praise from the local community.

To appeal to the public the importance of safe and eco-driving, Bridgestone Asia Pacific Pte Ltd. conducted a tire safety check activity at the parking area of the Marina Square Shopping Mall. During the checks, participating drivers were given tips about good tire maintenance and correct tire air pressure. Additionally, they also received promotional bags containing a tire pressure and tread gauge, tire safety booklets with MAKE CARS GREEN tips, and other souvenirs.

During the F1 season, Bridgestone Asia Pacific Pte Ltd. collaborated with Bridgestone Tire Sales Singapore Pte Ltd. to conduct a charity auction of autographed caps and self-portraits drawn by the F1 drivers. All proceeds were donated to the Children's Aid Society which funds the Melrose Home for children who need care and protection. In addition, some children from the Melrose Home were also given the priviledge to meet the Force India team drivers and visit the paddock garage area before enjoying the Singapore F1 Grand Prix practice race.

In April 2010, Bridgestone Tire Sales Singapore organized a coastal cleaning activity at Pulau Ubin, an island situated in the north eastern part of Singapore. All volunteers including family members of staff and participants from Bridgestone Asia Pacific were presented with issues on why coastal cleaning is important by staff of National Parks. Coastal areas which act as an interface between marine and terrestrial habitats, are increasingly subjected to the pressure caused by human activities and is now also threatened by the consequences of climate change. This has lead to the degradation of coastal areas, thus depriving present and future generations of environmental assets that contribute to their quality of life. The result of this activity makes us have a better understanding of our natural surrounding.

In Singapore, we support the Traffic Police with road safety campaigns and communications, as well as conducting tire check services on public vehicles during events at parks and shopping malls. Also, we provide tire safety seminars and workshops to car distributors and driving schools.

Bridgestone Tire Sales Singapore (BSTSG) organized a charity lunch with entertainment for 100 destitutes from Geylang East Home of The Aged in November 2010. It is a community home which provides a place of comfort for the destitutes and managed fully by a team of dedicated volunteers. The purpose of this event is to bring joy, happiness and show our care for the senior citizens. Besides food, entertainment program was provided by a group of senior citizen singers and dancers. BSTSG staff also contributed to the entertainment program by singing one Japanese and one Chinese dialect songs. Each of the participated destitutes was given with a goodies bag consisting of packaged food and drinks at the end of activity. By participating in this event, BSTSG volunteers including family and friends have the opportunity to interact with the elders and understand their basic needs for care. It also educates us of filial piety and respect for the elders.

Bridgestone Tire Sales Singapore (BSTSG) jointly organized a movie treat with YMCA for 40 intellectual and physical disabled children from AWWA & Mindsville. BSTSG sponsored this event to provide great opportunity for social integration for these disabled children.

The Darul Ihsan Orphanage operates two orphanages caring for a total of 32 children. In order to bring happiness, joy, and hope to these under privileged members of our community, Bridgestone Tyre Sales Singapore Pte Ltd., in coordination with other local area charities, organized a party for the orphans with educational programs such as games, a general knowledge quiz, arts and crafts sessions, balloon sculpting and a magic show. The day ended with birthday cake, a rare treat to help these children celebrate the occasion.

The Nature and Agriculture Education Centre (NAEC) is a learning center for the environmental and nature conservation of central plains ecosystem, was established in 2005 and located within The Golden jubilee museum of Agriculture, Pathumthani and on the way from Rangsit plant to Nongkhae Plant, area site : 128,000 m2. approximately. A collaboration between three parties, Funded by Thai Bridgestone, Provided by Ministry of Agriculture and Cooperative, Administered by WWF Thailand. In 1st Phrase (2005-2007), we supported to restore the site and develop environmental education activities and provided training course on nature resource, ecosystem & environmental conservation to students through the outdoor class. In 2nd Phrase (2008-2011), we've contributed the budget to develop of education areas, nature and environment education activities as efficiency learning source.

We launched the new environmental study project for students from 80 schools in 5 central province (Nonthaburi, Pathumthani, Saraburi, Ayudhya and Nakornnayok) in 2009. Students can take time for 3-7 months to create the study project in environmental conservation of their community to contest in 3 award league. We've conducted this project along with the Nature and Agriculture Education Center Project.

We started Green hands activity in 2006 to let our managers, voluntary employees, their children and local students in communities of both plant to participate social contribution activity thru environmental conservation, waste management, ecosystem and biodiversity learning simultaneously and also they have a chance to plant the trees for green land rehabilitation and global warming relieving. Moreover, these activities encourage to make the employee relation and community relation among employees, family, local community, government organization and non-government organization as well. We plan to hold this activity annually about 4 times per year.

Bridgestone Lights the Wisdom (Library for neighbor primary school project) was established in 2002 to provide important knowledge searching source further than classroom of their schools and communities and not only now. Therefore we have built libraries including both hardware and software to our neighbor school in 3 provinces - Pathumthani, Ayuthaya and Saraburi where our 2 plants located. We've coordinated with Provincial Education Office to select the schools for our committee to evaluate their readiness, necessity, enthusiasm then finally select around 5-10 schools each year to build the library. We've support money for construction or improvement/ book shelves, tables, chairs and library equipments, new books. Until now, we've built totally 94 libraries and almost 30,000 students had got the advantages from this project.

In developing countries, many children do not have the privilege to mandatory and necessary education due to poverty and significant travel distances between their schools and homes. Many children have to walk along rough roads to get to their schools, others take small service trucks which are dangerously crowded and costly. This condition can be seen in the North Eastern region of Thailand. We coordinate the project with EDF, The Education for Development Foundation, which is the specialist NGO on education development project in North Eastern of Thailand. The project coordinates schools to select junior high school students and donate 3-year scholarship and lent them 1 bicycle each to ride to school during 3 years; the school would support the maintenance kit for students by our supported budget during this period. We started in 2006 for 300 students and we will continue the project to complete 19 provinces in the North Eastern area.

Science and technology learning in high school level is the important basis to encourage the new generation of local human resource in scientific and be the inspiration to them to be inventor in the future. Therefore, we've established Science & Robot Learning Center in high school in North Eastern region of Thailand to support and develop them to be learner-oriented and also developed school's capable in management & human resource to be hub for other local schools network activities such as Science and technology camp, Science exhibition week, Young scientist contest and Astronomy camp etc. We've supported financially Chemistry experimental materials, Physics exhibition, Science hardware and software, Biological, physical model, Astronomy equipment, Robot and other equipments. Until now, we've built totally 15 centers and more than 50,000 students had got the advantages from this project. Finally 20 Centers in North Eastern of Thailand are our target.

We established Thai Bridgestone scholarships in 2002 to contribute either impoverished graduation student or be good education result continuously to encourage education chance in important program to society development such as Engineering, Science, Agriculture or Natural Resource, Economics and Law at 12 national universities, for approximatelly 180 scholarship per year.

We've communicated with car users and passengers to realize about the importance and paying more attention to the safety by giving knowledge of correct tire usage & maintenance through different kinds of activity upon target audience. The target groups are general car users, family, women, school bus drivers and students. Events have been done more than 200 times since 2003 at gas stations, department stores, hyper markets, tourist attractions, fun parks, express ways, residential areas, museums, education centers, schools and our Proving Ground etc. These activities have been conducted by our sales company (BSTL) and sometimes in cooperation with government side and media.

We've provide training course on “Safety driving & Traffic rules” for new driver and also they would get driving license after passed the driving test, in cooperating with Land Transportation Department. There are 6 times per year arranged nationwide in Thailand.

We established the “Thai Bridgestone Rally Club” between company and customers who participated Rally Training since 1987. The club has arranged rally competition activities, and also make donations of learning and sport equipments to the people in need or to tree planting.

As a part of Bridgestone Tire Manufacturing (Thailand)'s contribution to the society, a mangrove-planting activity was held at Chonburi's “Thai Island and Sea Natural History Museum” on September 4. Approx 149 staff members participated in this activity, planting about 300 mangrove seedlings in total. The museum was originally established by Thai Royal Princess Sirindhorn with the intention of protecting the coastal area from erosion and allowing the breeding of aquatic life. This planting activity had not only allowed staff to contribute to the society by improving coastal biodiversity, it also served as a good opportunity to strengthen relationships among staff members.

We visited Lorenso orphan house in Chonburi province, arranging entertainment activities for them. We also donated living facilities. All the children in Lorenso orphan house are children who have lost their parent due to AIDS.

In 2010 more than 58,350 cm3 of blood has been donated by our teammates to the Thai Red Cross. We started this activity in 2009, 2 times each year. The blood of our teammates has been distributed to save many lives in Thailand.

On August 15, 2009, team members of Bridgestone NCR participated in the local municipality area tree planting activities on the hill near Khao Ma Pood Temple to celebrate the birthday of the Thai Queen Sirikit. This activity is aimed to support the “grow green” concept in the surrounding area by encouraging Thai citizens to pay respect to their beloved queen.

Bridgestone NCR participated in tree planting activities every year to preserve the environment. As our activites of 2010, in March, Bidgestone NCR management and employees planted approx. 500 mangroves at the mangrove area near the sea in Rayong province where our plant is located. In June, they planted approx. 1,000 trees at Khao-cha-mao national park in Chantaburi province, Eastern of Thailand.

In October 2010, the team members of Bridgestone NCR prepared lunch for the children and donated 14packs of uncooked rice(1pack=50kg.) at Girl Orphanage at Saraburi province.

Bridgestone NCR donated uncooked rice to nearby temple and a primary schoo for support their lunch project, totally 17packs (1pack = 50kg.).

In September 2010, Bridgestone NCR teammates supported to line a zebra crossing on the local road in front of a primary school close to the company.

In January 2010, Bridgestone NCR donated confections, sweets, ice cream etc. to nearby primary school 2 schools (Nikhom 4 school and Nongrakam school) on the national children day.

In October 2010, Bridgestone NCR and the team members made donation to support the sufferers by flood in North Eastern and Central of Thailand.

Bridgestone NCR made donation to a regional hospital in February, to establish a statue of Buddha which will be a spiritual symbol of the hospital, according to the Buddhism believe.

Bridgestone Metalpha (Thailand) donated educational equipment and learning tools to elementary schools located in the Isan region, which is the northeast area of Thailand, as well as repaired school facilities, such as schoolyards, gyms, and restrooms.

In August of 2010, our HR & Environment team supported planting in Nong Krub temple which is located in community.

In August of 2010, we joined a fish releasing project in the water source of our community named Khon Lai Canal which is the main canal for community irrigation.

The Open house for Environment Good Governance project which was held in October of 2010 built the good relationship and good understanding among community villagers, government official and us.

Our Environment Good Governance team donated commodities to villagers in order to release troubles from flood in the community.

Our CSR team supported a community activitiy releasing the overflow of water by flood at a basin area of our community.

Our HR & Environment teams went to join Children Day's Activity in Baan Hin Kong School in January 2010. This can help to establish a good public relation and their understanding of our company.

Bridgestone Carbon Black (Thailand) Co. Ltd. provided the scholarship with children in the community in May 2010. The activity's objective is for public sacrifice and for profit return to society.

In November of 2010, our CSR team donated blankets to elder people in our community to protect them from cold weather in winter as return profit to community.

In April 2010, we gave the commodities to the local government body to support the traditional activity in our community.

The teammates of Tire Mold Thailand Co., Ltd. joined to tree planting activity.

The teammates of Tire Mold Thailand Co., Ltd. joined to a voluntter activity for community with a local university.

As a continual activity program, P.T. Bridgestone Tire Indonesia (BSIN) conducted Tire Safety Campaign in 2010. The event was held in strategic location which located in Jakarta - Cikampek Highway Rest Area Km. 57, for 10 days from June to July. The targets of this activity were all car vehicle users who stopped and visited in those rest area. Every car vehicle users not only received tire check and refilling air for free, yet they also received useful information regarding safety of tire usage. Tire Safety campaign was also held in every Bridgestone Authorised Dealer on all over Indonesia.

Derived from concerns of safety of traffic in range of young age, and also high amount of traffic incidents occured to school children that happened when they were crossing the road, P. T. Bridgestone Tire Indonesia (BSIN) conducted school children crossing assist in Karawang and Bekasi. The main targets of this activity are Primary School children in age of 6 - 9 years old. The participants were volunteer from BSIN Bekasi and Karawang employees that formed into team with coordinator on each area. Beside assisting on crossing school children, the teams also empahasized school children about proper and safety ways in traffic while crossing the road. These activities were held twice both in Karawang and Bekasi within the period of 2010.

We cooperated with Indonesian Red Cross Association (PMI) held Blood Donor activity located on both our plants, Karawang and Bekasi. The Activities were divided into two phase implementation. First phase was in April and May, while the second phase was in November. Those activities mean to build sense of solidarity and consiousness in all employees to take role in supporting blood supply for society. Series of activities were followed by total of 600 employees. From its activity, we have been awarded by PMI as a member of Indonesia blood supplier association (PDDI).

Since we are aware of the importance of education in Indonesian for youth development, we started a book collection and fundraising donation program in 2010, to support non govermental education foundation which educates financially disadvantage children. Beside the company's action, our employees cooperated to gather donations as a form of direct contribution effort to help children in need. The program was held in May and June 2010. In addition to cash donation, nutrition and daily school equipment are also donated.

Related on 3 natural disaster that recently hit three areas of Indonesia, Tsunami in Mentawai Island of west Sumatera, flood in Wasior Papua, and Mount Merapi volcano eruption in Central Java that cost thousands of evacuees, hundreds of people wounded and died. P.T. Bridgestone Tire Indonesia (BSIN) and all BSIN's employees contributed to providing donation fund. BSIN donated via Indonesian Red Cross Association(PMI). Meanwhile, the employees, coordinated by labor union, employees cooperative, and mosque welfare board, also gathered donation voluntarily and delivered it directly to victims in the disaster areas. With the given of donation fund, hopefully it would alleviate disaster victims burden and support post disaster recovery effort.

Due to frequent floods that often hit Karawang and its surrounding areas, P.T. Bridgestone Tire Indonesia (BSIN) Karawang Plant established Search and Rescue Team. The team consists of BSIN Karawang Plant (KP) employees who voluntarily contribute to helping flood victims, not only for employees families, but also for society. In cooperating with Karawang Citiy Government, BSIN trained Search and Rescue team members by professional trainers from Karawang Official Rescue Team. The first team was established in February 2010 with total of 23 members. After the experience of the flood disaster in April, we found the need of increasement of rescue team members in order to provide maximum services to society. As a result, 34 additional members joined to BSIN KP Search and Rescue Team as the second generation. Also, we also plan to establsh another team in Bekasi Plant.

In 2010 P.T. Bridgestone Kalimantan Plantation (BSKP) donated 43,000 polybags of rubber planting materials for farmers around BSKP villages. This activity included training for farmers about planting technique and maintenance. The farmers come from 4 farmers' cooperatives with total attendees of 63 farmers. This program supported and attended by the local government.

20 farmers got training of tapping technique in P.T. Bridgestone Kalimantan Plantation site. This program aimed to improve skill of small holders and their productivity through good and correct tapping system.

43 students from Agricultural Senior High School of East Kalimantan participated in a traineeship program at P.T. Bridgestone Kalimantan Plantation(BSKP) site for 2 months. They learned pratical rubber cultivation technique and joined in plantation daily activity.

60 children from a elementary school came to plantation to learn about trees and latex process to be products. This activity would change their mind about awareness for environment and function of trees for contribution to improve ecological condition as CO2 fixation.

Bridgestone Sumatra Rubber Estate(BSRE) employees voluntary provided environmental education for kindergarten and junior primary school including all the teachers at the BSRE's Hall. This activity aims to raise awareness of the children about global warming.

Our employees voluntary organized to planting 318 trees around the government junior school area. All the participants had 　the opportunity to plant trees for green land rehabilitation to support global warming prevention.

Our employees voluntary organized a children's drawing contest. Children draw pictures under the theme that how they view the environment. This contest for children aims to encourage our future leaders to start thinking about environment while they are still young, and invites them to express their creativity in drawings and paintings. Approximately 296 kindergarten and junior primary school children from 12 private and government schools joined to this contest.

Our employee voluntary organized a clean-up activity around government junior school area. Approximately 170 employees voluntary participated in this activity to improve their local community environment by picking up the trash.

Our employees voluntary organized a national dress contest for children on “Earth day” festival. We launched this program to socialize the “Earth day” to children.

In line with the direction of eco-conservation, we contributed a total of RM110,820 to the Global Environment Centre (GEC), a non-profit organization committed to environmental preservation. The funds was raised from a series of charity drives during the FIGP in March 2010 as part of Bridgestone “MAKE CARS GREEN” initiatives to help raise public awareness about green motoring and rally support for environmental projects. Among the activities included were selling of green potted plants at Bridgestone F1 roadshow, a golf session with the F1 drivers and dealers and tree plainting activity during the International Biodiversity Day 2010. The moves was to demonstrate the corporate social responsibility of Bridgestone to offset CO2 emission and reduce Bridgestone's carbon footprint to preserve the environment.

IWith the launch of the new eco-friendly tire, ECOPIA EP100A, we plan to re-affirm its commitment to the environment through the “One Tire, One Good Deed” campaign. During the campaign, Bridgestone will contribute RM1 towards a tree planting initiative for every ECOPIA, Turanza and B-Series tire sold. The proceeds will facilitate the rehabilitation efforts by Global Environment Centre (GEC) at a forest reserves in the North Selangor which is the largest remaining peat swamp forest in Selangor. Over 1,000ha of the forest reserve has been drained and burned for agriculture activities, causing serious environmental hazards & greenhouse gases. The proceeds from “One Tire, One Good Deed” will facilitate GEC to rehabilitate this area through improved water management, fire prevention, replanting of seedlings, capacity building, raising public awareness and reforestation exercises to restore biodiversity of the forest. By the end of the 3-year rehabilitation project, 20ha of the forest is expected to have recovered with at least 500 trees per ha growing.

Bridgestone Tyre Sales Malaysia Sdn. Bhd. with the collaboration of AAM organized Free Tire Safety and Vehicle Check for motorists. The annual event which started in 2006 is a part of Bridgestone's corporate social initiatives to remind the public to ensure that their vehicles and tires are always in good condition for travel, especially on long distance journey during the festive season. The concept of MAKE CARS GREEN was later incorporated into the event towards end of 2009 in line with its objective of reducing the impact of motoring on the environment by encouraging considerate & ecologically sound mobility. The campaign is also supported by radio ads which bring across safe driving message and road safety awareness highlighting simple actions that help save fuel, prolong tyre lifespan and save lives.

Bridgestone Tyre Sales Malaysia Sdn. Bhd. has organized its annual Potenza Driving Lesson with more than 30 Bridgestone users & dealers nationwide participating in what was regarded as one of the most realistic safe driving course ever conducted for drivers. This time round, the event took place at Stadium Batu Kawan, Penang (North) to cater to the northern region consumers. Participants were first given an explaination on the proper seating position for driving. They were then split into 4 groups to experience 4 different courses of driving techniques which include Slalom course, Brake Avoidance, Brake in corner & the Corner Apex course. Not only that, the participants had a chance to get up close with the Malaysian Prince of Drift, Tengku Djan who was also one of the instructor for the event.

As part of our annual CSR activities in 2010, our teammates including spouse & family members brought joy and cheer to over 260 orphans at the Persatuan Kebajikan Ti-Ratana located at the Salak South Bahru (Desa Petaling), Kuala Lumpur. Ti-Ratana is a community centre that provides home & shelter to Children, the Elderly & the Infirm and also unfortunate Women. (http://www.ti-ratana.org.my). Our visit was not just merely a social corporate event as some of the members generously made contributions at their own cost. Indeed, the moves show a good BSTM caring culture and humanitarian heart.

In cooperation with RALK Orphanage Home in Puchong, Malaysia, we supported grass cutting, plants nursery maintenance, drainage upkeep, girls dormitory upkeep, setting up computer and resource center at their 3.0 acres area . We also contributed cash donations to three different orphanage homes; RALK, Pure Life Society and PJKK Orphanage in the vicinity. All employees participated and cooperated well to complete the tasks given during half day activity.

We donated 15 units mobile trolley to support recycle activities done by the disabled people of Lovely Disable Home and our staff volunteered themselves for painting the fencing wall.

We donated school uniforms to 16 childrens in an Orphanage Home of the community.

The Reeforestration Program is an artificial coral reef being submerged under the sea near Rosario, Cavite. The concept is when these coral reef are established under the sea, it will invite more fish to settle down. More fish will mean livelihood for the local fishermen of Cavite. Interested individual or companies may donate by buying an artificial coral reef. It will then be submerged into under the sea together with the donor and the CEZ authorities. Each artificial coral reef bears the name of the donor. For monitoring purposes, the artificial coral reef is being monitored by a global positioning system. Every 6 months, the CEZ authorities dive under the sea and assess the condition of the artificial coral reef.

Bridgestone Precision Molding Philippines,Inc. (BPMP) actively participates in the Coastal Clean-up and support the annual tree planting activity carried out by the Municipality of General Trias in different parts of the town together with other volunteers coming from nearby communities, non-government institutions and various industries. BPMP sent volunteer employees to plant 40 trees.

The activity is held annually to provide free medical and dental assistance to employees inside Cavite Economic Zone, drivers and communities nearby. Bridgestone Precision Molding Philippines, Inc.(BPMP) supports this project by donating assorted medical & dental supplies as well as sending volunteer employees, company medical & dental doctors and nurses. BPMP and volunteers from other companies worked together in the success of the project.

This activity started in year 2006 and still we continue onwards. The blood-donation activity is attended by our employee volunteers, their families, relatives and friends. These voluntary donars receive a Donor Card which can be used in case of emergency in-exchange for a free blood-bag.

Bridgestone Precision Molding Philippines, Inc.(BPMP) in cooperation with Philippines National Red Cross conducts “Piso Ko, Sagip Buhay Mo (Your peso can save lives)” project. This activity is aimed to collect monetary donation voluntarily from various companies of the community to help victims of natural calamities such as typhoons. The project runs by distributing canisters to participating companies. The canisters are filled with PISO (one-peso coin) by employees. BPMP has supported this project since 2007.

“Go Green, Save Planet” and “Make Our World Green” campaign was carried out in April 2010 at 9 prime locations in Indore city including University Campuses, Shopping Malls & Major Public Places. 4 kms Walkathon was also organized to spread message in which more than 500 employees, their family members, associates and citizens have actively participated. Motto of the campaign was to create responsiveness in the society to minimize global warming for protecting our planet. Promotion of the campaign was done through local radio channel, SMS shootout, stickers, display of pictorial banners & danglers with inspirational messages. The activity was backed by signing campaign to bring sense of commitment in the mind of citizens. Through out the activity, employees, their family members, associates and citizens actively participated for this noble cause to make it a success. A lot of positive feedback were received from the society through mails & letters.

“THINK BEFORE YOU DRIVE” was an internet campaign from July to August 2010 to promote road safety by various measures. The microsite had links like;
-Game : Survivor race the user has to avoid obstacles & earn point. These points can be published in facebook / twitter.
-Car Test Garage : Persons can create his or her avatar & stimulate the crash situation under various condition like, not using seat belt, tyre punctures, driving with mobile phone, not using seat rest etc.
-Safety tips : Making people aware about various steps they can take to ensure safe driving.
-Safety Anthem : We have created an anthem “It is a beautiful life, THINK BEFORE YOU DRIVE” which is downloadable for the users.
-Links to Facebook & Twitter : We created pages in Facebook & Twitter where users can put their views about safety & invite friend to be a part of the campaign. To increase awareness, promotions were done in various websites like Search Engines, other websites, Social Networking Websites etc.

Road Safety and Defensive Driving Campaign was undertaken in July & August 2010 at Nine Engineering & Management Institutes in Indore city, to educate and enhance the basic knowledge of college students about Traffic Rules and Defensive Driving as most of the accidents occur due to negligence & lack of Traffic Sense. To make the session informative & interesting presentations, videos & live examples were shown. A quiz and Q&A session was conducted to make the session more interactive. Lots of educative banners was displayed in the campus during the campaign. At the end of the activity booklet on “Driving….. An Art” and stickers were distributed to all the students & faculty members as a ready reckoner. Approximately 1,700 students & staff members of the institutes were covered to spread the awareness through this activity. There was positive response from the institute & students.

In continuation to the last year's campaign on Traffic Rules & Road Safety Awareness, a new campaign was conducted in April 2010 with the help of Traffic Police Department. Bridgestone India Private Limited (BSID) employees supported city's traffic police to control the road traffic and educated people to follow traffic rules & road safety measures through display banners, hand boards, leaflets and distribution of stickers. Benefit of using seat belt, control over speed and not using mobile phones while driving were emphasized during this campaign. A total of 200 BSID employees participated in this campaign at 6 major traffic locations of Indore city. The campaign was well covered by the local new paper & media.

Bridgestone India Private Limited (BSID) has continuously organized a health campaign since last two years to educate and enhance knowledge in the community about HIV/AIDS , Malaria & Dengue and its prevention. The campaign was carried out for two days in the towns & villages located nearby factory region. Villagers, local residents, truck drivers and school children were penetrated by BSID employees by distributing leaflets, educational material and offering individual counseling. Further for Malaria & Dengue disease prevention, distribution of disinfectants was done to clean stored & infected water. It is a pleasure for BSID to serve and contributing to make a healthy society. Same as last year overwhelming and important feedbacks were received from the local community as well as other corporate bodies.

“Donate Blood & Save Life” with this motto, 150 employees wholeheartedly participated in the Blood Donation Camp in April 2010 at Bombay Hospital, Indore, India. Total 80 units of blood was collected from employees on voluntary basis & donated to the hospital. Certificate of Appreciation was given to all donors for participating for such valuable cause which will help to save someone's life. This was a record for the hospital as in the past no corporate group has donated such a huge quantity of blood units in a single day. Our support was highly appreciated by Management of the hospital and the society.

As a Co-Academic program with Dedock University, we provide tools and equipments for academic materials to tire engineering students for their study. We also hold Bridgestone Techinical Education Session; our engineers visit the university to give a technical education session.

Primary role continues to be the support of ongoing lease and running costs of patient transport vehicles around the country. This is a service used by many patients who are temporarily relocated from the country to the city “Village” accommodation to receive treatment from the hospitals. The vehicles are used to transport the patients between the Village and hospitals on a regular basis. Leukemia Foundation patients (terminal) were invited to attend Grand Prix facility in Melbourne. We were able to turn their dream into a reality by arranging a meeting with their hero F1 Driver Mark Webber. In March we invited patients to attend the V8 Supercar race in Adelaide. In September, we were the Principal Partner for “Light the Night” event nationally, an event which is a walk with lit balloons allowing patients, familes and friends to celebrate the lives of those lost and to give hope to those living with Leukaemia.