A group of high school students from the DeLaSalle School in Kansas City, Missouri, and their mentors, including engineers from Bridgestone Americas' Technical Center in Akron, Ohio, have just concluded tests on a student-built electric car at Bridgestone's Texas Proving Grounds -- and may have set a world record for efficiency. The all-electric vehicle was built as a class project under the direction of instructor. With the help of automotive mentors, the students have created a plug-in electric car based on the chassis of an Indy Car. The students developed the driveline, electric propulsion system and full, ultra light-weight aerodynamic body. The car, which is mounted on Bridgestone ECOPIA tires, showed remarkable results in testing -- test runs reported efficiency levels that would be the equivalent of more than 300 miles per gallon. The instructor is currently petitioning Guinness World Records to consider the students' accomplishments as a new world record.

TeensDriveSmart.com was launched in May 2010, which is an online resource for teens, parents and educators that provides information, interactive tools and free downloadable learning resources on safe driving and how to talk to teenagers about the dangers of driving distracted. The program has received approximately 6.8 million media impressions (through both earned media and scheduled interviews) and has a strong social media presence with more than 27,800 Facebook “likes” and 455 Twitter followers. Nearly 7,000 people have visited the site from all 50 states since the website has been active (seven months). In October, Teens Drive Smart – along with other Bridgestone Americas driver safety education programs – was recognized by the Car Care Council Automotive Communication Awards for best driver safety education program.

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Think Before You Drive is an online platform from Bridgestone Americas that promotes driver safety education with a special focus on younger drivers. The Web site includes tips, quizzes, games, and an “In Your Community” section with details on Think Before You Drive events around the country. Think Before You Drive, which is aligned with the Bridgestone Group's global initiative of the same name, incorporates all of Bridgestone Americas' consumer safety and education programs (Safety Scholars, Driver's Edge, tiresafety.com, Car Care Academies) under one comprehensive umbrella. With these programs, Bridgestone Americas will continue to position itself as the industry's leader in driver safety education.

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Driver's Edge is a free educational program for young drivers (aged 15 21) teaching real-life emergency avoidance and response techniques as well as overall driver safety. This innovative youth program is taught by driving professionals through a unique combination of behind-the-wheel and classroom experience. Driver's Edge was specifically developed to address the unacceptably high number of youth-related road traffic accidents and fatalities. Through Bridgestone Americas support, Driver's Edge continues to help educate teenage drivers contributing to improved safe driving on our roads.

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Bridgestone Americas has developed the Safety Scholars initiative to promote driver safety and education among America's youth. More than 900 students have entered the video-making contest since its inception in 2007, and the Safety Scholars Web site has received more than 2 million hits. In 2008, the Public Service Announcements of Safety Scholars have been distributed to television stations across the United States and to date have had more than 8,500 airings, with approx. 53 million audience impressions.

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Bridgestone Americas teammates have built six houses in the Nashville, Tennessee, area, in support of Habitat for Humanity International (HFHI), which is a non-profit housing ministry. HFHI seeks to eliminate poverty housing and homelessness around the world, and to make decent shelter a matter of conscience and action. HFHI invites people of all backgrounds, races and religions to build houses together in partnership with families in need.

Firestone Liberia teammates conduct their cargo donation program throughout the year to transport humanitarian supplies to Liberia in order to help rebuild the country. Since the ships often have space available when they return to Liberia after delivering their natural rubber cargo at U.S. ports, the company has partnered with many charitable groups to fill that space with books, medical supplies, non-perishable food items and other supplies that are in desperate need in that country.

At the Warren County, Tennessee, facility, through a partnership with environmental and community groups, the Bridgestone Environmental Education Classroom & Habitat (BEECH) program was created, incorporating interdisciplinary studies with environmental education. Students learn about the outdoors through field studies, as well as in an interactive, hands-on classroom. The BEECH program has been tremendously successful in providing environmental education in a fun and exciting way.

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21 salaried and union teammates provided support for the Heartland Area and Illinois State Summer Special Olympics. The Bridgestone Americas Trust Fund contributed to support the local and state summer games.

Mercy House provides housing and comprehensive support services to homeless men and women, mothers with their children and families. The Homeless Prevention Program provides financial assistance and support to prevent households from becoming homeless. Mercy House also provides transitional and permanent housing as well as Walk-In Centers for emergency services. Bridgestone Americas teammates provide services and support to people staying at Mercy House, concentrating on the children of homeless families.

The South Carolina Vocational Rehabilitation(SCVR) Department is an employment agency for people with disabilities. The Aiken County facility provides 16 jobs per day for tasks which include rubber recovery, cart painting and liner repair. The Aiken County facility was named the 2009 SCVRC Business Partner of the Year for our dedication to helping those with disabilities.

The Muscular Dystrophy Association (MDA) is an organization founded in 1950 which combats muscular dystrophy and diseases of the nervous system and muscular system in general by funding research, providing medical and community services, and educating health professionals and the general public.

Bridgestone Americas Jacksonville Distribution Center teammates shipped five large boxes of clothing and goodies to the 1st  25th Infantry Division stationed at Camp Warhouse in Iraq. The teammates were very generous with pre-packaged food, games, international calling cards and toiletry supplies. Thirty percent of the Jacksonville work force has served in the military. As a token of appreciation, the soliders sent the Jacksonville Distribution Center teammates a signed propeller from a drone along with a picture of the entire unit.

In order to help educate children of all ages about our natural world and our need to co-exist with all the living things with whom we share this planet, Firestone Diversified Products sponsored the Indianapolis Zoo's new shark exhibit. The exhibit highlights the diversity of nature and also serves as a great example of our support for the environment.

Bridgestone Retail Operations (BSRO) has established a partnership with the Meals on Wheels Association of America, including support of local chapters and, providing discounted services to the more than 1 million volunteers and staff. BSRO will focus on increasing awareness, funding and volunteers for Meals on Wheels programs nationwide.

Bridgestone Retail Operations (BSRO) has established a partnership with the Meals on Wheels Association of America, including support of local chapters and, providing discounted services to the more than 1 million volunteers and staff. BSRO will focus on increasing awareness, funding and volunteers for Meals on Wheels programs nationwide.

Teammates have helped to raise money for the Salvation Army, for cancer patients without insurance, for the Cystic Fibrosis Foundation, and for a local youth sports team. In addition, we support a semi-annual blood drive and contributed to a food and clothing drive for Haitian earthquake victims.

Bridgestone APM Company sponsored Findlay and Upper Sandusky's annual Arbor Day Programs by donating trees to be planted in parks such as the Stepping Stones Park in Upper Sandusky, Ohio. Bridgestone APM Company representatives attended and participated in the Upper Sandusky program.

Partnered with local school in county to provide support with educational initiatives. Partnered in teaching students interviewing skills and techniques, provided equipment donations to the school. In August 2010, Bridgestone Metalpha USA made a donation to start up the F.U.E.L(Full Uv Emmaus Love) program at the school. F.U.E.L provides food to students who may be in need. Donated to Education Foundation which supports the following programs: Academic Awards Recognition Program, Great Idea Teacher Grants, Kinder-Kits, STEM Initiative (Science, Technology, Engineering and Math), Foundation Scholarships and the Teacher's Warehouse.

Progressive Directions Inc. (PDI) serves developmentally delayed adults and their families through center, home and community based programs. Bridgestone Metalpha USA(BMU) employs adults from PDI to help clean separators that are returned from tire plants, inspect and repair pallets, sort gloves and load and unload desiccant oven. PDI nominated and BMU was awarded “Employer of the Year” in 2009.

Junior Achievement of Middle Tennessee provides hands-on experience to young students in understanding the economics of life. Team members teach Success Skills, Business Ethics and Entrepreneurship in local schools to students in all grades.

Great American Cleanup is the nation's largest community improvement program that takes place annually from March 1 through May 31. Volunteers donate time by beautifying and improving communities, parks and recreation sites, seashores and waterways, picking up litter and much more. Tennessee was the first state in history to have 100% county participation. Since 2007, 70 volunteers have participated in this event.

United Way of the Greater Clarksville Area works with other agencies in the community as an outreach to help citizens meet financial, educational and health needs. Since 2005, Bridgestone Metalpha USA(BMU) has participated in a week long event each August called “Days of Caring”. BMU team members volunteer 4 hours of their time on their days off to go to partner agencies and paint, do landscaping, deliver meals, clean and assist with other agency needs. In the past 6 years 482 team members volunteered in this week. BMU holds an annual in-house campaign to raise money to help support the United Way. BMU has won the prestigious “Shine On Award” in 2005, 2006, 2007 and 2008, the “Leadership Ambassador Award” in 2007 and the “Ben C. Parks Award” in 1997 and 2002. A combined effort in volunteerism and in house campaigns has grown each year to demonstrate support for the community.

Relay for Life is an annual event to raise money for the American Cancer Society. Area businesses and organizations participate by setting up a tent on a campsite overnight to raise money for cancer research. We have participated in Relay for Life for 12 years.

Bridgestone Metalpha USA(BMU) actively recruits and employs veteran and active military personnel. BMU had been recognized by the National Guard and Reserves for its continued support of team members who are active duty. BMU has signed a "Statement of Support" to continue to support men and women who serve in the National Guard and Reserves. This pledge is registered with the Office of the Secretary of Defense.

Bridgestone Metalpha USA(BMU) supports the Clarksville Chamber of Commerce as a Chamber Event Silver Sponsor. BMU is also supportive of the Chamber Ambassador Program. This program falls under the organization's Membership Development Services Committee. They serve as the public relations arm of the Chamber making sure that the needs of current members are being met through visits, calls & emails. They also help recruit new members and participate in events such as Business After Hours, Ribbon Cuttings, Ground Breakings, Power Breakfasts and many more. BMU donated to the Military Affairs Committee in Support of Warrior Week at Ft. Campbell Army Base.

The Tennessee Kidney Foundation (formerly National Kidney Foundation) educates the community about the serious problem of kidney disease in the United States. They also provide assistance to those individuals who are waiting or in need of organ transplants. The Kidney Foundation of Middle Tennessee holds a Kidney Walk to help raise monies for its program. Since 2006, we have supported the foundation by providing annual donations. Our team members also participate in the Kidney Walk that is held in Clarksville, Tennessee.

Austin Peay State University Text Book Scholarship provides scholarship money to incoming freshmen to purchase text books. Since 2007, we have made donations to the Austin Peay State University Text Book Scholarship.

Austin Peay State University (APSU) hosts an International Night every year in November. Bridgestone Metalpha U.S.A. has participated in this event since 2008. This annual event is a night of music, food and laughter in celebration of world culture. Each country gets a table to display various aspects of their culture and offer a food sample to those in attendance  a real draw for hungry undergraduates. We support this event by donating Japanese snacks, table decorations and volunteer to work the event.

We support the Customs House Museum in Clarksville by donating and attending their annual “Flying High” fundraiser. This event is held every year in June and includes a silent auction and a live auction following dinner. All proceeds go to the museum.

World Health Organization states that 314 million people worldwide suffer from poor vision simply because they do not have access to or cannot afford care. In some countries, a pair of eyewear costs more than a month's salary. Poor vision negatively effects a child's ability to learn in school and robs an adult of independence, mobility and quality of life. OneSight needs to collect two million pairs of gently used children's and adult eyewear to support their Global Clinics. OneSight's trained volunteers and doctors travel to countries worldwide to hand-deliver free primary vision care and donated eyewear once they have been sorted, repaired and inspected to thousands of adults and children in need.

Bridgestone Canada Inc. led the sponsorship of funding a Learning Grounds program for a local elementary school. The school uses the grounds as an area for learning about nature, environment, indigenous plants as well as it provides shade for the children to play in. The Learning Grounds consists of five gardens: butterfly garden, bird sanctuary, vegetable garden, canoe forest, and sugar bush (sugar maple trees).

Canada Safety Council (CSC) advocates for safe practices in a variety of indoor and outdoor activities including road safety, driving courses and Internet safety. Bridgestone Canada teammates have sponsored the revitalization of CSC's children's Web site (www.elmer.ca­), the purchase of an Elmer mascot costume, and the flag program for schools to champion road safety (traffic, cycling).

In June, 2010 - celebrating the World Environment Day-, Bridgestone Mexico (BSMX) announced the kick-off in Mexico of the MAKE CARS GREEN, with the participation and support of FIA OMDAI. Campaign aims to help reduce the impact of vehicles on the environment. With the attendance of 70 media members, BSMX dealers and special guests, it was held a press conference presided by BSMX President and FIA American Sports President. At the press conference, BSMX announced the activities being implemented throughout the year.

After the launch of MAKE CARS GREEN, Bridgestone Mexico(BSMX) began activities in the field, conducting free tire checks in gas stations nationwide and in vehicle emissions testing centers in Mexico City. Throughout the year, BSMX promoters reached more than 3,500 tire check-ups in 22 gas stations and 6 vehicle centers, with the distribution of more than 50,000 MCG leaflets and tire gauges, and advising motorists of the correct process to check tire pressure. To implement the campaign, BSMX established effective partnerships with local environmental associations.

Bridgestone Mexico(BSMX) launched its 2nd “THINK BEFORE YOU DRIVE Creativity Contest” among young people in 2010. Contest reported strong participation and creativity of young Mexicans, exceeding by far the expectation as participants reported 605 jobs (331 in poster category, 106 works in photography and 168 videos). Significantly, for the contest dissemination, BSMX developed a promotional plan with activities in streets, universities and restaurants. The company also reported advertising in radio, newspapers and social networks, reaching more than 13,000 fans in Facebook and 108 in Twitter, besides more than 110,000 on-line clicks.

Bridgestone Mexico(BSMX) has continued with the implementation of THINK BEFORE YOU DRIVE (TBYD) roads safety campaign, reaching thousands of young drivers. During 2010, BSMX promoters reached over 1,500 tire check-ups at 14 universities and 16 car wash centers, with distribution of more than 20,000 leaflets and tire gauges, as well as other promotional articles. In order to encourage young people participation to reduce traffic accidents, BSMX began its “THINK BEFORE YOU DRIVE Gallery Walk Tour”s, an exhibition of the creativity of winners at the 1st Creativity Contest in 2009. The best five works of each category; poster, photograph and video are part of this gallery.

In addition to providing motorists with the four THINK BEFORE YOU DRIVE safety tips, Bridgestone Mexico presented to motorbikes its roads safety campaign. During the two biggest Motorcycle exhibitions in Mexico, crash dummy provided to attendees the four safety tips: 1)Always use a helmet, 2)Always use specific clothing for your protection, 3)Always turn on headlights, 4)Check your tires. Information has been disseminated at Motorcycle Shows celebrated during 2010.

As Bridgestone Mexico(BSMX)'s initiative to care for future generations and continuing with its road safety campaign, the company developed a program for children aged 6 to 11 entitled “THINK BEFORE YOU DRIVE for Kids” with a mix of education and fun in 2010. Road safety tips were adapted through an interactive workshop which aims to bring children into the world of science and values in a fun way. “THINK BEFORE YOU DRIVE for Kids” is a show that contains a very funny fantasy story starring a puppet which together with a Bridgestone scientist at proving ground explains children safety rules and behavior when they are on board the vehicle. BSMX has implemented 50 shows at preliminary schools, reaching over 30,000 children in this first phase.

Bridgestone Engineers in Latin Americas conducted the Tire Air Pressure and Fuel Consumption Program that shows the rates of motorists driving with underinflated tires, which threatens their safety. The study also shows rates of fuel consumption and additional CO2 emissions into the environment. For the 3rd consecutive year, 7 countries of Latin America implemented tire checks during October and November 2010. The engineers will conduct an analysis of data, taking into account vehicle and fuel types, among other criteria.

Bridgestone Mexico(BSMX) held its 1st vonluntary reforestation event to promote the development of local capacities and sustainable management of a community in Mexico City, in September 2010. 150 BSMX volunteers among teammates and families participated in the event. They planted 2,000 trees; a Mexican pine specie which grows in cooler forest areas in the mountains. Previous to the event, they particiapated in workshops to learn in detail the reforestation process, planning, site preparation, monitoring and maintenance. BSMX initiative was coordinated in partnership with Reforestamos Mexico, in support to maintain and restore forest ecosystems in Mexico.

In October, 2010, Bridgestone Mexico held its 2nd Walk Race with two objectives; 1)Promote welfare and health activities to employees and their families, 2)Support environment by promoting the development of local capacities and sustainable management. USD2,500 collected in registration were donated to Reforestamos Mexico association to support the activities to restore ecosystems.

Bridgestone Mexico(BSMX) launched a call for partners to participate in collecting food and support to communities in Haiti, in response to the call of solidarity also made by the federal government. BSMX teammates collected hundreds of cans of nonperishable food, bottled water, milk, medicines, among hundreds of various items needed to help those affected. Donation was delivered in January 2010 to the Mexican Red Cross etc.

As a part of the end-of-year activities, Bridgestone Mexico(BSMX) launched its 2010 Christmas Program to support Mexican children. 70 children at a orphanage receive the gift of their dreams through the valuable support of BSMX teammates. Needy children received toys, clothes and school articles, among others.

In October 2010, it was celebrated the 8th Telethon Caras Golf Tournament at the Vista Vallarta Golf Course in Puerto Vallarta, marking the kick-off of funds collection for the 2010 TV Telethon in the country. More than 250 golfers participated in the tournament. As a part of its commitment with the communities, Bridgestone Mexico (BSMX), through its Bridgestone Golf division, decided to support the efforts to build two new Rehabilitation Centers (CRIT) in the country. BSMX participation was based on funds donation and golf accessories to participants.

The Esperanza de Cuernavaca School provides elementary education to needy children living in rural areas. Bridgestone teammates are invited to continuously support the children in different programs developed by the Community Committee, such as kids day, back to school program, Christmas for everyone, etc. In addition, teammates raise fund for building new classroom and railing, scholars supplies, basic groceries, clothes and toys.

In collaboration with the Mexican Government, Mexico Carbon Manufacturing(MXCB) and CONANP (Nacional Commission of Natural Protected Areas) participated in their programs of Lora Turtle Protection. This turtle is endemic species of the region where MXCB plant is located. This campaign starts every May when the Mom turtles arrive to beach and leave the eggs. The members of CONANP and MXCB volunteers help to protect them in a safety cradles. In June and July, the baby turtles are born and are ready to leave for ocean. In 2010, MXCB teammates helped to release approx. 120 turtles.

We supported the citizens of Haiti affected in a disastrous earthquake in January 2010. We collected foods and hygiene items. In collaboration with the Altamira Industrial Port Administration, all the helps from the companies and Mexican volunteers were delivered to Haiti by ship.

In 2009, we started to support the Friendly House Association to support childrens with cancer through hair donation to make wigs. The number of the proudly volunteers who have the commitment to give their hair has been increased.

We donated snacks for social projects; ASI X LOS NIÑOS (Homeless Children) and ASI X UNA SONRISA (Special Kids).

In 2010, we reinforced relationship with local universities, providing internship programs to students. Our teammates participated in this program as instructors in conferences, sharing knowledges and labor experiences to enrich their formation.

Pinamar is the summer seaside resort with the greatest annual concentration of four-wheel drive vehicle users and fans experience driving on sand dunes. Bridgestone Argentina joins there to adjust tire pressure before and after they drives on sand surface. Educational materials about safety were distributed to drivers. Main media (TV and newspapers) covered our actions.

Bridgestone Argentina conducted tire check activity at Coto Mall parking. The drivers who visited the mall were aware of the correct use and maintenance of tires. The drivers also experienced a crash simulator device.

It was offered a chat to the community jointly with Lomas de Zamora Intendecy. The chat was in charge of the prestigious driver and journalist Rubén Daray and gathered associates, dealers, students and general public who also could experienced a crash simulator.

Bridgestone Argentina (BSAR) sponsored the third edition of the safety program “Choosing the Best Truck Driver in Argentina”, developed by Scania, which took place between June and November 2010. The aim of the competition is that participants develop awareness of safety by improving their skills in conducting efficiently and thereby creating a sustainable transport network and friendly with environment.

Along with the support of the municipality of Lomas de Zamora, Bridgestone Argentina took the action “Plantemos un árbol” (Let's plant a tree) for the care and the protection of environment. More than 270 units with various species were planted in the area surrounding the plant. Not only our teammates, but also suppliers, dealers together with their children were invited to participate in this campaign.

In July, 2010, an Environmental Fair was held with the participation of our teammates and their families. With the aim of increasing awareness of environmental care, the participants shared a full day of various educational activities. The participants could measure their knowledge through some games. Colgate Palmolive Company accompany this day with its "Bright Smiles" program, especially designed for younger children.

Bridgestone Argentina held a press meeting to spread MAKE CARS GREEN campaign, inviting relevant environmental and social responsible journalists and dealers.

To support schools and indigenous reservations in Misiones and Corrientes provinces, Bridgestone Argentina(BSAR) organized its first Solidarity Caravan in October 2010. The caravan, made up of teammates, associates and clients on 10 vehicles and 1 truck, delivered foods, clothes, medicine, school supplies, toys, sneakers, and cooking utensils to these communities. Since the areas chosen for this first experience are almost out of reach, the networks of BSAR and other companies are quite effective. This initiative had en excellent response and other organizations adhered to the project. In this way, we continue strengthening its commitment towards society by helping those who are in need.

Our teammates collected donations to support relief activities of earthquakes in Chile and Haiti.

After a successful experience in 2009, Bridgestone Argentina and San Martin National University carried out the 2nd edition of "Vocational Guidance Program" during the period of May-July as part of our educational programs for our teammate's children and students from Technical Education School to help young people make a wise decision at the moment of choosing a professional career.

The role of women has been changing in the working environment; much more active, but sometimes facing some difficulties. No exception in Bridgestone Argentina. In March 30, when it is commemorated as “Women's Day”, a specialist on Nutrition and Life Quality was invited to offer a lecture to our teammates, dealers, suppliers and women from different public and private organizations in the community.

In celebrating “Children Day”, Bridgestone Argentina(BSAR) teammates participated in donation of toys, clothes and non-perishable foods for children at a community event. The participants can also experienced a crash simulator device.

As a part of the relationship with an entity of our community, a conference of Betania was held in the Auditorium of our Bridgestone Business School. Betania is an organization which supports differently-abled people.

In November 2010, the 2nd Solidarity Marathon on benefit of Betania, a NGO devoted to care of differently-abled people. Over 224 participants including our teammates and general public participated in this event, in having the same goal to help those who are in need. The event had a wide media coverage.

MAKE CARS GREEN campaign was disclosed at 3 important events in 2010: “Bridgestone F1 Press Conference”, “Bridgestone Music Festival” and the “Feijoada Alô Imprensa”. The Press Conference - with 3 drivers and Bridgestone representatives - gathered 180 journalists. Bridgestone of Brazil (BSBR) Marketing & Sales Director, Marco Antonio Carneiro, explained the campaign goals and announced results of 2009 tire pressure checking. At the 2 other events, promoters explained the importance of correct tire maintenance. Also, we distributed leaflets, eco-garbage bag as gifts. Through these events, we could reach to 5,700 people.

At the Environmental Month (June) of 2010, Bridgestone Brazil(BSBR) promoted, in partnership with a local newspaper, lectures at universities about environmental issues and the MAKE CARS GREEN campaign.

Since 2008, Bridgestone of Brazil, along with Bridgestone Group in other countries of Latin America, has carried out a tire pressure campaign, checking around 1,500 vehicles tires conditions. The 2010 campaign has been conducted in November. The results are disclosed to the Press, in order to educate drivers about the importance of correct tire maintenance for their safety and for the environment.

In June, the northwest regions of Brazil were damaged by flood, and the people who lived there lost everything. According to the Red Cross, the most necessary item was mattresses. With the collaboration of over 310 teammates, the sum of BRL 6,105 was collected, which was doubled by Bridgestone of Brazil. The total amount was converted into 253 mattresses.

In winter, between June and July, all the teammates had the opportunity to donate clothes for needed people. All donations were delivered to a city hall, where they were repaired, cleaned and finally distributed for needed people in the city of Santo André.

Bridestoen de Costa Rica(BSCR) held a voluntary tree planting in Cartago, Costa Rica and a mural painting in the school of Boquerón as part of the celebrations of the World Environmental Day. BSCR volunteers and the students worked together with this nice project both planting trees and cleaning up the community. BSCR joined the struggle for improving the conservation of the planet through the planting of trees in the community. By participating in these activities, the company increases environmental awareness and along with other companies and it mitigates part of the CO2 emission.

The social campaign “Tiro al Dengue” is also an initiative which expresses the commitment of Bridgestone de Costa Rica(BSCR) to the health of our associates and the Costaricans. The campaign “Tiro al dengue”, in partnership with the Ministry of Health and the newspaper La Teja, seeks to educate and sensitize the population about which are the breeding grounds of dengue-carrying mosquito reproduction. BSCR has raised awareness about the proper disposal of tires, because mosquitos transmitting dengue virus may lay eggs in illegally-dumped tires.

Bridestoen de Costa Rica(BSCR) annually joins corporate efforts and implements the program of Tire Pressure and Fuel Consumption. In 2010, for the first time, it included the Guatemala market in the sample with more than 2,400 vehicles checked. Each year the study is being supported by volunteers from the company and is promoted through the media.

Since 2007, road safety has been a priority for Bridgestone de Costa Rica (BSCR). Under the umbrella of “THINK BEFORE YOU DRIVE”, BSCR developed, together with other public and private corporate partners, the project called “I Drive Responsibly”. The campaign included the distribution of information with safety related advice for drivers. To identify them with the campaign, stickers were distributed during operations. In 2010, more than 10 road activities were held and more than 50,000 informational flyers were delivered to drivers.

Bridgestone de Costa Rica joined the efforts of Habitat for Humanity and donated USD 25,000 for the constructions of basic housing solutions for Haiti people after the earthquake. The money was delivered in April 2010 at the offices of Habitat for Humanity Latin America. The money was collected thanks to the support of teammates, the company and the Solidarity Association "ASEFIRE".

Bridestoen de Costa Rica(BSCR) and all the dealers from Costa Rica came together to donate USD 8,500 to FUNDAVIDA, an organization that works to rescue children at social risk in Costa Rica. Also, BSCR received a group of 50 children of FUNDAVIDA who visited the plant to know the manufacturing process and share with the president and directors of the company.

Tropical storms hit heavily to Guatemala in 2010. Bridestoen de Costa Rica donated more than USD 2,000 in foods and essential materials to support the efforts of rescue and relocation of affected population in the country.

The club's work started officially in March 2009 with an initiation camp where collaborators were integrated; they all received training on different topics and the Code of Honor was defined for the group. Meetings are held twice a year and preparation on specific topics is developed before each activity.

Bridgestone Firestone Venezolana supports the program “A Araguaney for my School and Community” by donating 400 trees of Araguaney germinated and developed in their tree nursery, which will be planted in conjunction with the Government of Carabobo 310 schools in the state of Carabobo.

To raise awareness of safety and eco among drivers, we've promoted “THINK BEFORE YOU DRIVE” and “MAKE CARS GREEN”. We've taken actions of free tire check (Evaluation of Tire Pressure, Assessment of tire wear etc.), by seeking prevention of road accidents and minimize the environmental impact. We checked approx. 3,700 vehicles.

It seeks to promote safe behavior among young students, by encouraging prevention, road safety and education. Thanks to an agreement signed annually with the Ministry of Education and Sports, Venezuela team helped educate younger people about important values such as responsibility, discipline, respect for the law etc.

We joined “Celebration Day of the Elderly” with the Congregation of the Sisters of charity, which provides services to older persons in need of their cheerful and diligent and reliable care.

Annually Bridgestone Firestone Venezolana, C.A. supports and contributes to the Children's Day celebration in order to give small smiles to the poor and disabled.

As a dividend for the Community serving in the areas of health, education and culture, Bridgestone Firestone Venezolana, C.A. has participated in the donation of 700 backpacks for needy children for the second consecutive year.

Bridgestone Firestone Venezolana C.A. provides the necessary tools to the families of our teammates and people in the community to find a productive job and to obtain an additional source of income. 240 people have attended the educational program.

Bridgestone Chile, S.A. team members, in conjunction with “Un techo para Chile” Foundation, built in two weekends two classrooms and one library for a countryside location called Chorrillos, which serves families with low resources. “Un techo para Chile” is a Chilean foundation that helps families without houses that live in poverty conditions.

We joined “Celebration Day of the Elderly” with the Congregation of the Sisters of charity, which provides services to older persons in need of their cheerful and diligent and reliable care.