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Global CSR Commitment

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Our Way to Serve

To Continue “Serving Society with Superior Quality”

From our beginnings in the 1930s, our founder, Shojiro Ishibashi, believed that a business that contributes to society would do well by doing good. Today, this is more important than ever, with mounting social and environmental challenges threatening the planet and the quality of life of all people living on it. Now, as a global leader, the Bridgestone Group is committed to serving society by improving access to smart, safe transportation, building healthy, resilient communities, and minimizing our environmental impact. Looking forward, we remain committed to driving innovation around mobility, people, and the environment – so that we can continue to serve society with superior quality for generations to come.

“Our Way to Serve”, which is closely linked to the Bridgestone Essence, refines and builds upon the recent 10 years of success and learning from the Bridgestone’s 22 CSR Focus Points.

Our Way to Serve

As a company, Bridgestone has redefined its global corporate social responsibility (CSR) commitment, now called “Our Way to Serve.” “Our Way to Serve” aims to inspire Bridgestone teammates to continue doing great work, by continuing to do good for the world. “Our Way to Serve” organizes Bridgestone’s CSR efforts under three Priority Areas: Mobility; People; and Environment. “Our Way to Serve” reflects the company’s longstanding philosophy of Serving Society with Superior Quality and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.

Along with these Priority Areas, Bridgestone continues to strengthen the basic governance, compliance and behavioral characteristics expected of any responsible company through its Management Fundamentals. These are exemplified in the company’s commitment to leadership in six major areas including Compliance and Fair Competition; Business Continuity and Risk Management; Human Rights and Labor Practices; Safety and Industrial Hygiene; Procurement; and Quality and Customer Value.

Vision

“Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work and play.”

Priority Areas
Management Fundamentals

Strong SDG linkage

We review our business and sustainability strategy against the SDGs to identify specific goals where we can contribute to solutions by using our core competencies.

Formulation Process for “Our Way to Serve”

The Bridgestone Group considers priority areas using two approaches: value chain analysis to ascertain and analyze the current impact of our business on society; and analysis of social issues to identifying those which can be solved with Bridgestone’s technology and innovation. “Our Way to Serve” was formulated with internal working teams as well as with external stakeholders while referring to various international guidelines and initiatives, including WBCSD Reporting Matters and other outside opinions, ISO26000, the IIRC Integrated Reporting Framework, the Corporate Governance Code, Sustainable Development Goals (SDGs), ISO14001:2015, and GRI Standards.

“Our Way to Serve” System

To implement “Our Way to Serve” on a global basis, Bridgestone Group has established a collaborative network made up of a global CSR management system, a regional CSR management system, and working groups (WGs) for specific areas and functions.

The Global CSR Enhancement Committee (GCEC), which implements the global CSR management system, evaluates the corporate group’s overall CSR policy based on working group and regional issues.

The GCEC submits its recommendations to Global Executive Committee (G-EXCO), which includes CSR as a management priority.

Bridgestone Group has established working groups (WGs) for CSR activities by area and function, comprising strategic business units (SBUs) and regional members. By considering CSR from a perspective that includes both regional issues and those to be addressed on a global basis, Bridgestone Group has established a system to energize its global and regional CSR activities.