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The core principle of safety in tire development

Bridgestone puts the principle of safety first through all stages of the tire lifecycle, from development to production, sale, and use.
In tire design and development, we've defined our three core elements as safety, comfort, and being environmentally friendly, and we will invest the resources necessary to ensure that our tires continue to deliver on all three fronts.

Striking a harmonious balance among the three elements will allow us to achieve ever-higher levels of value as our users “enjoy the extraordinary performance” provided by our products.

Run-Flat Technology­

Run-Flat Technology

GREATEC­

GREATEC

RRR (Triple R)

RRR (Triple R)

Retread Technology

Retread Technology