The Bridgestone Way
Spirit
“Trust. And Pride”
The trust that we earn from people in the community makes us proud of our companies. Our pride in our companies encourages us to do ever better in exceeding people's highest expectations. We earn people's trust by providing products and services that make life safer, more fun and fulfilling. That trust becomes visible to us through our interaction with customers and with all the members of the community. It makes us proud of our products, of our companies, of each other.
The crucial linkage between the trust and the pride is action. Only through concrete action can we earn the trust that becomes the basis for our pride in our companies and products. Only when that pride motivates us to become ever better, can we continue to earn and retain the trust of the community.
Mission
“Serving society with superior quality.”
We inherit the words and the spirit of our mission from our founder. His emphasis on superior quality means striving for excellence in technology, in products and services, and in all our activities.
The quest for excellence is a quest for every individual at every Bridgestone company. So we encourage each other in the spirit of mutual respect and help one another make the most of our potential. Our commitment to quality is a worldwide commitment. We share the values of the community, including the universal desire for a sound environment. And we work conscientiously to improve the quality of life for people everywhere.
Management Stance: Our seven core emphases
Focus continuously on the future and pursue continuing growth in corporate value.
Be fair, honest and open in our corporate management.
Understand and honor fully the ethical values, moral practices, and legal regulations of every nation and region where we operate.
View ourselves through the eyes of our customers and adapt our approach responsively to exceed their expectations.
Build positive momentum by nurturing capable, motivated employees who, in turn, will foster a stronger company.
Take our future into our own hands by leading our industry in introducing innovative new technologies.
Maximize our collective strength by sharing information freely and promoting cooperation among divisions and companies in the Bridgestone Group.
Our Pledge
To the community
- Bring added benefit to the community through support for cultural activities and other public-interest undertakings.
- Be proactive in working to protect and improve the global environment.
To customers
- Contribute to continuing advances in the fundamentals of safety and in other basic elements of the quality of life.
- Convey our passion to customers through innovative and exciting new kinds of value that capture the imagination.
To shareholders
- Maximize shareholder value through continuing growth in sales and earnings over the long term.
- Fulfill our accountability to shareholders and distribute earnings to them through reasonable and stable dividend payments.
To business partners
- Concentrate on advancing mutual interests through close communication in all dealings with partners.
- Identify issues of common concern and work together on improvements to resolve those issues.
To employees
- Honor individuality and provide a safe and stimulating workplace environment.
- Provide opportunities fairly to all employees and evaluate their performance on the basis of effort, as well as results.
Practical Guidelines
Understand the perspective of customers and other members of the community
Tackle work with passion
Solve problems quickly and thoroughly
Emphasize communication and teamwork
