Launch of Renewed "Environmental Mission Statement" Reflects Companies' Dedication to the Environment

Tokyo (July 2, 2009) - Bridgestone Corporation (“Bridgestone”), on behalf of its worldwide family of companies, today announced the launch of its renewed Bridgestone Group “Environmental Mission Statement”. The Environmental Mission Statement refines and further develops the “Environmental Policy Statement” formally issued in 2002 and reaffirms Bridgestone’s commitment to environmental stewardship as stated in the Company’s Environmental Philosophy: “To help ensure a healthy environment for current and future generations.”

The renewed Environmental Mission Statement is comprised of two intertwined area of focus -- “Three Areas of Environmental Progress” and “Two Core Strategies for Growth” - that guide the Bridgestone Group’s environmental management activities.

Using the Environmental Mission Statement as its unifying guide, going forward the Bridgestone Group will take further positive steps to enhance environmental management throughout its businesses. Three areas are identified for environmental progress. The first two -- “Operations” and “Products and Services” -- encompass the Group’s business activities, and include energy and natural resource efficiency through product design, manufacturing and delivery. The third area, “Community Activities,” includes a wide variety of efforts such as engaging in community-based wildlife habitat improvements and environmental education, as well as helping drivers improve fuel mileage. The two core strategies, enhancing environmental communication and the Group’s Total Environmental Advanced Management System (TEAMS), create the foundation on which the Group will carry out its environmental activities in these three areas.

One of the missions the Bridgestone Group has set for itself in its corporate philosophy was “to contribute to the conservation of the environment.” The Group has long positioned environmental management activities as an important focus item, and it has been decisively implementing initiatives and programs in support of this mission.

The Bridgestone Group has been committed to a diverse range of environmental activities that go beyond its already wide-ranging business areas, encompassing initiatives on a global scale. These measures include reducing the environmental burden generated by production activities, developing and marketing products with enhanced environmental performance, and expanding its retread tire business (giving truck tires extended life). The Group will continue increasing and accelerating the pace of these activities.

For further details, please refer to the attachment to the Environmental Mission Statement main text.

In line with its status as a company with a vast global presence, Bridgestone has formulated a universal environmental policy, dubbed “One Team, One Planet,” to unite it with people and organizations beyond the standard corporate framework as well as to ensure the safety of the children of the world.

This mark expresses the environmental management activities promoted by Bridgestone. The “e” represents the first letter of the word “Ecology”, the cornerstone of these activities. The mark also symbolizes the seeds borne from our eco foundations in the form of a clear sky and growing trees.

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